On the heels of Cadillac’s new advertising campaign for its ATS model, the results announced by Total Car Score in its comparison test of the 2013 Cadillac ATS will add to those efforts substantially. The new Cadillac ATS luxury sedan came out the top choice for 2013 entry-level luxury sedans in a three-car comparison with the BMW 3-Series and the Infiniti G models.

Entry-level luxury sedans are the less expensive models manufactured by high-end automakers. The sector is crucial to a brand’s sustainability in the luxury market, as it often represents a buyer’s introduction to a brand. It is vital first step to attaining long-term customer loyalty that automakers vie to secure.