Photo Courtesy of Gilles Martin-Raget | ACEA
Lexus has been one of the world's leading luxury auto
brands for years, and more recently have decided to pair up with the world of competitive yacht racing by joining America's Cup as the event's Official Vehicle and Sustainability Partner.
America's Cup has a history dating back to 1851, pitting the world's best sailors and fastest boats against one another to find the best of both. For the AC, sustainability means many different things, from natural habitats and wildlife to energy and emissions. They strive to optimize the "social, economic, and environmental impacts of [their] activities." They even have a plan that lays their intentions out, which can be found on their site
for anyone interested.
The success of sailing sponsorship is often directly related to matching brand values with the right product, and the environment is a concern both Lexus and America's Cup share. The luxury car company will be providing the Cup many of their energy-efficient vehicles, further solidifying the commitment they share with AC regarding environmental goals.