Sales Up 30 Percent in 2012
Jaguar Land Rover Sets New Record

jaguar land rover 2012 sales

Photo Courtesy of Jaguar Land Rover

Jaguar Land Rover experienced its best ever global sales in 2012. Strong sales in China, the UK, and the U.S. markets enabled the luxury automaker to realize a year-over-year 30-percent increase in retail sales. The company sold 357,773 vehicles in 2012.

With 71,940 cars sold in 2012, China was JLR’s top market in 2012, showing a 71-percent increase over the previous year. The UK (68,333), the U.S., (55,675), Russia (20,549), and Germany (16,722) round out the top five markets for the year. While the UK and the USA showed gains of 19 percent and 11 percent, respectively, sales in Russia improved by 43 percent, and Germany improved by 41 percent.    

jaguar land rover 2012 sales

"2012 has been a strong year for Jaguar Land Rover with record breaking sales performance globally. All of our key markets saw strong progress, with demand for our premium vehicles setting new records in a very competitive environment,” said Phil Popham, Jaguar Land Rover's director of group sales operations, from the floor of the Detroit Auto Show. "Looking ahead to 2013, we are continuing to invest in our business to support our ambitious plans for growth and we will be introducing eight new or refreshed products throughout the year."

Jaguar Land Rover also confirmed it will create up to 800 new jobs at its advanced manufacturing facility in Solihull, UK, to support its growth.

The Land Rover showed a strong performance in its 177 markets, as retail sales increased by 36 percent globally. Sixty-five percent of the Land Rover sales occurred in the brand's top five markets: China, the UK, the U.S., Russia, and Italy.

jaguar land rover 2012 sales

The Range Rover Evoque sold 108,598 units, which is more vehicles in its first full year than any other Land Rover model. The Land Rover Discovery 4/LR4 and the Range Rover Sport showed increases of three percent and four percent, respectively.

"2012 was an excellent year for Land Rover; we delivered a powerful global performance throughout the year across all markets, with the highlight being that we have sold more vehicles this year than ever before in our 65 year history,” said John Edwards, global brand manager. “Our updated model line-up and the debut of the new Range Rover have created a real buzz around the brand with customers clearly delighted with our offerings."

jaguar land rover 2012 sales

Sales of Jaguars sales were up six percent in 2012. The launch of the XF 2.2 Diesel, the XF and the XJ expanded the brand's portfolio and geographic reach. The brand's top five markets were the UK, the U.S., China, Germany and Russia, making up 71 percent of total sales for the year.

"This year saw the completion of a revitalized Jaguar line-up,” said Adrian Hallmark, global brand director. “We now have a very strong desirable range of products, which are clearly capturing the public's imagination. We plan to continue growing in 2013 with the stunning new F-Type." 

James Rothaar

As an independent contractor, James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and a freelance writer. James Rothaar has an MBA degree...(Read More)

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