“January served as the perfect catalyst for 2013,” said Mark Del Rosso, EVP and COO, Audi of America. “As we continue to increase the footprint of our brand, we will also continue to deliver more record-breaking numbers throughout this year.”
The mix for the most luxurious Audi models since 2008 has grown substantially to 33 percent from 19 percent. Audi S models finished the month at 16.2 percent for the S4, 38.7 percent for the S5/RS 5, 11.9 percent for the S6, 20.7 percent for the S7, 23 percent for the S8, and 55.9 percent for the TT S/TT RS. The Audi A5 and Audi A8 recorded 20-percent increase in year-over-year sales figures.