While the Q50 (which competes with the likes of the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class) currently anchors the bottom end of Infiniti's luxury sedan range, the new Q30 is a concept car that shows the way forward for the brand's expansion into a more accessible (but still premium) market. Unveiled at the Frankfurt Auto Show in September, the Infiniti Q30 concept seeks a younger demographic — the same buyers looking at the Audi A3 or Mercedes-Benz CLA.
"Younger customers are coming into the premium segment with their own attitude toward premium-ness," said Infiniti marketing director Hugues Fabre "They are looking for intense, authentic experiences, and they are willing to bend the traditional codes of luxury and disrupt convention to create better and more customised experiences. We believe these customers deserve a premium product of their own. Q30 Concept explores that possibility."