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Interview: What Drives Pirelli's CEO?

The Italian-born Chairman and CEO of Pirelli NAFTA, Pierluigi Dinelli, didn’t just race up the corporate ladder. It turns out he’s also got a need for speed in the driver’s seat of (naturally enough) exotic Italian autos. I witnessed this firsthand on a recent visit to the Las Vegas Motor Speedway where Dinelli and I both found ourselves hitting the track in a bevy of beauties including a Lamborghini Huracan Super Trofeo, Ferrari 488, Pagani Huayra, and assorted race-ready Porsches.

We were there to experience firsthand the new P Zero product range of high-performance tires, just 24 hours after Dinelli hosted the official product unveiling in a dramatic presentation at Las Vegas’ spectacular Keep Memory Alive Center designed by architect Frank Gehry. The marriage of high-design and function couldn’t have been more apropos, and the speedway road test couldn’t have been more exhilarating.

It was produced by Dream Racing, a five-star Pirelli-sponsored driving experience, at the Vegas Speedway. Various track set-ups showcased the grip, handling, and performance of the new “Zero” on an enviable line-up of OEM manufacturer cars. After all, Pirelli is legendary in the Formula 1 racing world, having competed in motorsport since 1907. Dinelli, on the other hand, confessed that he’s not exactly the world’s biggest car guy in our exclusive interview.

Vicki Arkoff

Based in Los Angeles, Vicki Arkoff is Contributor for JustLuxe, reporting on travel, entertainment, and luxury goods and experiences. She is Editor at Large for The Awesomer, Rides & Drives, Pursuitist and Technabob, and reports for Atlas Obscura, Connect, The Daily Meal, Day Spa Magazine, Lonely Planet, Prevue, WestJet Magazine, Where Guestbook, Where Traveler Magazine, Baltimore Sun, Bing News, ...(Read More)

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