Luxury Cars: While McLaren Automotive will not be playing for the Miami Heat with the LeBron, Dwyane and Chris NBA experience this fall, the-England based supercar manufacturer will be setting up a new company, McLaren Automotive Inc., in New York City to facilitate and serve a network of North American retailers.

The first project is the upcoming launch of the 2012 McLaren MP4-12C in summer 2011. The base MSRP range of the latest supercar is $225,000 and $250,000. An announcement on pricing details is expected in September.

Retail locations in place for North America include Beverly Hills, Chicago, Dallas, Greenwich, San Francisco, and Tampa. McLaren also intends to have dealerships in Philadelphia, Miami, Southern California's Orange County, and Toronto.

McLaren is seeking to produce a full model range of approximately 4,000 high-performance, mid-engine McLaren sports cars for global distribution. One thousand 12Cs will be built in 2011.

Extra! Extra!: You can see the MP4-12C at the Pebble Beach Concours d'Elegance in Pebble Beach, Calif., on August 15!

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James Rothaar

James has written content for Justluxe.com and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)