J Craft Boats is known for their hand-built luxury speed boats, combining classic styles with traditional Swedish boat-building techniques. Through their use of quality materials and qualified engineers, their vessels hold practical usability in today's world. Deciding to further their reach, J Craft has now entered into a global partnership with Carol Joy, the well known beauty products brand. The companies will work together on a worldwide events program and combine marketing strategies as they both move into the Eastern European and Asian markets.