From the bright lights and swarming paparazzi to the borrowed jewels and couture gowns, there is nothing more entertaining than a perfectly executed awards show. And while most of the world watches from the comfort of their living room, the real magic extends far beyond the star-studded red carpet. Working behind the scenes, Secret Room Events, a leader among the entertainment industry, ensures that each high-profile award's show goes off without a hitch.

As the 2011 MTV Movie Awards kicks into high gear on June 3, Secret Room Events will welcome celebs, nominees, and industry VIPs at the expansive 4,000-square-foot event space located inside the uber-trendy SLS Hotel in Beverly Hills. Those in attendance can expect to receive the ultra-swanky gift bags that Secret Room Events so tastefully assemble. Overflowing with an assortment of goodies from the hottest luxury brands, the swag bags have become quite the Hollywood favorite for more reasons than one.

While celebs and attendees appreciate the generosity, marketing professionals are no doubt reaping the rewards. Luxury brands are lining up to sponsor such events because as we know, there is no better advertisement than that of a celebrity endorsement. The Celebrity Gifting Suites often feature the most highly sought-after designer fashions, jewelry, electronics, VIP concierge services, gourmet catering, exotic cocktails, as well as exclusive offerings from some of the best names within the luxury travel market.

So whether you'll be watching the acceptance speeches at home or rubbing elbows with the nominees backstage, Secret Room Events promises to make the 2011 MTV Awards Show a night to remember.