Photo Courtesy of Aviation WeekThis week BtoB magazine recognized Aviation Week by naming it the Mobile winner of this year’s Social Media Marketing Awards for its Paris Air Show app.
The special mobile application, developed for the 2011 Paris Air Show, was downloaded more than 5,000 times during the air show. It is the biggest business gathering for both aviation and defense professionals. The recently concluded event attracted more than 150,000 trade visitors and more than 204,000 public visitors.
Aviation Week’s Paris Air Show app, which was used by many attendees of the convention as their portable navigational device, was sponsored by Airbus. Traffic for the Paris Air Show’s mobile website increased 200 percent over the previous year's figures.
"Using voice of the customer input and experiences from our own Aviation Week-produced events, we knew that market data combined with essential show news is what the professional A&D community needs onsite, especially at an industry event as large and important as the Paris Air Show," said Greg Hamilton, president, Aviation Week. "We are honored to be recognized by BtoB's editorial team. This is terrific validation of our innovation in action—innovation that enhances and deepens an experience, a key Aviation Week advantage."
Hamilton also stated that the app for the air show was taken from concept to execution in only three months. An integrated team representing the divergent expertise of the staff companywide was required to accomplish the task so quickly.
Including the Mobile designation, there is a total of 10 categories that make up the Social Media Marketing Awards issued by BtoB magazine. For more information, visit AviationWeek.com.