Luxury Guide

Carly Zinderman View Profile

Senior Staff Writer | JustLuxe

Website: www.justluxe.com

Favorite Me on JustLuxe

A Grown-up Emma Watson Models for Burberry

Posted: Jul. 9th, 2009 | Comments 0 | Make a Comment

News & Trends: Unlike many iconic luxury brands that are constantly trying to redefine themselves to fit in with the moment, Burberry takes pride in its long history even as it moves into the future.

Helping Burberry move into the future is Emma Watson, star of the Harry Potter films and star of the new Burberry campaign, where she poses with British beaus in one of London's most iconic areas.

In the video, Creative Director Christopher Bailey says: "We wanted a truly British cast, which is typical of the Burberry world...". He goes on to call Emma one of the great new British icons.

Also a strong presence is the location of the autumn/winter 2009/10 collection shoot, which has a typically London feel and was carefully shot by fashion photographer Mario Testino.

"We wanted to do shoot in center of London, in Westminster where our new headquarters are. It's an iconic part of London and we just felt that it would really show who we are and where we come from," explains Bailey.

In the shoot, Emma wears the iconic Burberry trench coat with a Burberry Snood - the new 'it' accessory from the catwalks. With lightly smoked eyes and deliberately disarrayed hair, 19-year old Emma looks like a sophisticated fashionista, a far cry from the young schoolgirl that rose to fame portraying in the Harry Potter films.

Burberry has a long history of using British celebrities in their campaigns, including Lily Donaldson, Eden Clark, Alexina Graham, and Richard Wyndham.

"The shoot today has been the biggest ego boost of my life I think, between Mario and Christopher, it's just amazing," says Emma on camera.

In the campaign Emma poses and walks along the Thames river. In other shots, well-dressed British youths, portrayed by Tom Guinness Taylor and Charlie France, provide a background for the various trenchcoats and accessories Emma models.

Like generations of Brits, Emma's family has a personal history with the legendary Burberry label, which has been around since the late 19th century.

She explains, "The person's the most excited that I've been asked to this is my grandma because she's been wearing Burberry since forever. It's one of the first things she bought for herself when she and my grandpa got married."

As part of Burberry's use of London as a marketing device, the company has announced their intention to show its Burberry Prorsum collection for spring/summer 2010 as part of London Fashion Week, rather than as part of Milan Fashion Week, where it has been shown for the past several years.

For JustLuxe Carly Zinderman

Related Topics : News & Trends

Bentley Motors Names David Hilton New Head of Exterior
JustLuxe Interviews its Picks for Top Chefs of 2012
Lexus First to Launch Facebook Timeline-Inspired App
Interview With Developer Gil Dezer on Success in South Florida, Trump & The Future

Write a Story/Review about this topic

Post a Comment

Best of Luxury Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
Best Luxury Sedans Best Luxury Cars Best of Grills Best Luxury Yachts Best Fashion Designers

JustLuxe Galleries presents Popular Photo Galleries

The Most Expensive Shoes in the World

The ABCs of the ABC Islands

10 Outrageous Super Bowl Parties

Sweet Gift Inspirations for Valentine's Day 2012

Where to Go in 2012

Resolution Trips for the New Year

9 Tabletop Trends for 2012

Luxury Watches by Top Fashion Designers

10 Foods That Will Fill You Up

JustLuxe is a luxury Web publication providing objective analysis and information to affluent consumers to assist with their decision making, such as chartering a yacht, purchasing a jet membership card, booking a luxury hotel, traveling to a specific destination, or buying real estate. Our writers conduct interviews with industry executives and leaders in their fields, analyze product offerings and review the Web sites of leading companies to ensure our readers have up-to-date data to make informed decisions. Consumers can find purveyors of fine luxury goods, services and travel solutions throughout the pages of JustLuxe via content or with our advertising partners. See our Best of Luxury high-end brands and partners.

Luxury Guide

A Grown-up Emma Watson Models for Burberry

More

Post a Comment

Best of Luxury

Media Partners

Newsletter Sign-Up

LifeStyle

Fashion

Events

Luxury Travel

Luxury Hotels