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Yippee, ki yay! It is only nautural that we get really, really happy when there is good news to report about Internet ad spending.
Online advertising is expected to hit $143 billion in 2017, according to a study published by research company Digital TV Research, as reported today by The Hollywood Reporter. The current "Big Three' are the USA, the U.K., and Japan. However, keep your eyes on China, as it is expected to take third place in 2014.
The U.S. will remain the dominant market for online advertising spending, according to the forecast. Its share of online advertising revenue will stay at 40 percent of the global total, although with its online ad spend set to grow from $26 billion in 2010 to $58 billion in 2017, the firm projects.
