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Sir Richard Branson Is At It Again With Plans to Take Over the High Seas, Virgin-Style

It’s no secret that cruises tend to attract an older, more seasoned demographic of traveler. And while many cruisers are return voyagers, it’s a lot harder to attract new, first-time guests. Currently, the US is the world’s largest cruise market and the industry is controlled by three players who own more than 80 percent of it. So it makes sense that Sir Richard Branson's Virgin Group, who is known for shaking things up in the travel and hospitality world, is looking to break into the cruise market.

The ever-cool company will be debuting two new 4,200-passenger cruise ships by the end of the decade to compete against Royal Caribbean, Carnival and Norwegian Cruise lines. Virgin Cruises, backed by Bain Capital, will be headquartered in the Miami/Fort Lauderdale area and will be aimed at broadening consumer targets for the cruise market.

"We plan to shake up the cruise industry and deliver a holiday that customers will absolutely love. They'll be sailing on the latest ships offering great quality, a real sense of fun, and many exciting activities all delivered with the famed Virgin service,” said Virgin Group Founder Sir Richard Branson.

Nicolle Monico

Nicolle is an award-winning writer and Travel Editor using her expertise in the industry to write about luxury travel around the world. You can find her daily searching the web for the latest trends, best new hotels and most beautiful destinations to visit and share with her readers. She's been featured on The Huffington Post, Hard Assets, AMD Entertainment and Remy Martin. In 2014, she was vo...(Read More)

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