Whythebest HotelsUnder the patronage of new Italian luxury hotel group Whythebest, one of Florence's hippest and best-hidden boutique hotels is getting set to welcome the fashion crowd to the city this summer during the Pitti Uomo men's shows.
Inside, some of the most beautiful timepieces have been transformed into decorative elements and design themes. Each floor of the 54-room hotel is dedicated to a specific luxury watch brand from Fratini's collection: Rolex, Vacheron-Constantin and Patek Philippe. The interior design by architect Marianna Gagliardi is evocative of a traditional men's club, employing materials such as leather, parchment, burnished bronze, mahogany and velvet along with the colors and aromas of tobacco. Duplex rooms are particularly plush, while a restaurant, bar and library all offer cozy sanctuaries. And they can always give you the time.