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W Hotels Worldwide Opens Its First-Ever Ski Retreat in Switzerland

W Verbier

Photo Courtesy of W Verbier

W Hotels Worldwide opened its 45th location with the W Verbier Hotel & Residences. This is a twofold first for the deluxe hotelier, as this is its only location in Switzerland and its first-ever ski resort.

 W Verbier
Photo Courtesy of W Verbier

"The lasting impact W Hotels has made on the hotel industry cannot be overstated," said Frits van Paasschen, CEO and president of Starwood Hotels and Resorts Worldwide. "Over the past 15 years, W has turned the staid hospitality landscape on its head and demonstrated that a hotel is more than a place to check in and checkout; as it continues to reinvent the category it created with each new hotel opening around the world."

 W Verbier
Photo Courtesy of Shutterstock

The new W Verbier is made up of four Swiss-style ski houses that contain 123 rooms, and is located in the Medran area of Verbier. The wood-built buildings are situated at the base of a mountain and are directly next to the Verbier Cable Car, offering ski-to-door access to approximately 256 miles of runs and free-riding terrain, with altitudes of up to 11,000 feet. In addition to world-class skiing, guests can hike or bike on a number of scenic trails or enjoy two different 18-hole golf courses located nearby.

 W Verbier
Photo Courtesy of W Verbier

Each room at the W Verbier has its own balcony and fireplace, along with a signature W bed. Guests can also dine on fine cuisine at the Arola Restaurant, which features a menu designed in collaboration with two-time Michelin star Chef Sergi Arola. Further amenities include spa treatments, an indoor/outdoor pool, and a well-equipped, thoroughly modern fitness center.

 W Verbier
Photo Courtesy of W Verbier

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"W is future forward in our approach, drawing inspiration from the vibrant energy and 24/7 spirit of New York City," said Paul James, global brand leader, W Hotels, St. Regis, and The Luxury Collection. "As we celebrate our 45th hotel and briefly look back on the W brand's innovation over the past 15 years, it is clear that W defined and attracts a new generation of luxury traveler, who prefers a more contemporary attitude, modern style and personalized experiences in this new golden age of travel."

James Rothaar

As an independent contractor, James has written content for Justluxe.com and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and a freelance writer. James Rothaar has an MBA degree...(Read More)

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