My Yacht F1 Puts Luxury in the Fast Lane

Here is a proven formula that presents F1 racing at the speed of luxury and keeps guests in the winner's circle from start to finish: My Yacht Monaco and My Yacht Abu Dhabi.

My Yacht F1 combines elegant VIP-style partying and exhilarating Formula One racing with lavish hospitality events at races held in Monaco and Abu Dhabi during the F1 racing season. The exclusive annual events, which began in Monaco, have attracted society's elite from all walks of life over the past five years.

Partnering each year with iconic luxury brands such as De Beers, IWC, Bombardier/Learjet, Vertu, Wynn Resorts, Edmiston Yachts, Imperia Vodka, Petrossian Caviar, Bugatti and Spyker Cars, My Yacht F1 has strived to create a deluxe experience that attracts the clients of these prestigious brands year after year.

The sixth annual My Yacht Monaco, which runs from May 27–29, 2011, is no exception. The festivities will kickoff with an exclusive, Friday-evening VIP, invitation-only party aboard the brand new, 39-meter triple-deck yacht, the Snowbird. The Snowbird will have a golden theme courtesy of Luxor Brut that will feature its 24 karat gold laced Champagne, golden caviar and the transformation of a female model into a "golden girl." Throughout the evening, a female model will be painted in gold leaf from head to toe.

Over the years, My Yacht Monaco's VIP guests have included luminaries of various fields, including entertainment, sports and business. HSH Prince Albert of Monaco has been a regular attendee of the opening parties. Other notables have included F1 drivers Lewis Hamilton, Jenson Button and Nigel Mansell, FIA President Jean Todt and his partner, actress Michelle Yeoh, Academy Award-winning film director Steven Soderbergh, tennis player Boris Becker and track and field star and businessman Michael Johnson.

Daytime activities on Saturday and Sunday will begin with guests being transported, on a high-speed motorboat, to the Snowbird yacht for a Champagne reception and a day at the races as seen from aboard the triple-deck yacht and augmented by a jumbo-sized video screen. Guests will enjoy a gourmet buffet lunch, afternoon tea and an open bar on both days.

VIP guests of My Yacht Monaco also will be able to participate in exclusive F1 team activities, such as "hot laps" in a pace car on the closed Grand Prix circuit and high-speed runs in a racing boat outside of Monaco's harbor.

My Yacht Monaco's team can assist with all the details, including restaurant and VIP nightlife reservations via event partner SBM (Société des Bains de Mer). Guests will receive priority booking and special rates at many of the SBM hotels, especially the seafront Monte-Carlo Bay Hotel and Resort. The price to attend per person is €8,500 and €16,000 per couple.

The other event, My Yacht Abu Dhabi, is coming in November. For more information on both events, visit

James Rothaar

As an independent contractor, James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and a freelance writer. James Rothaar has an MBA degree...(Read More)

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