Jaguar Introduces All-New F-Type With Fun Global Ad Campaign

There is a new Jaguar sports car on the prowl...and it is coming to America this month. Luxury car maker Jaguar has launched a social media campaign that invites consumers to experience its F-Type model. The new vehicle is the deluxe automaker?s first new two-seat sports car to be released in 50 years. It is built akin to the Jaguar XK convertible but designed around a shorter chassis.

Check out their last F-Type campaign video above, which stars Emmy award winner Damian Lewis (Homeland) and Shannyn Sossamon. The 13-minute-long action film features music by Lana Del Rey and was given a hand by Ridley Scott Associates, marking a bold move into entertainment marketing by Jaguar.

James Rothaar

James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)

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