Founder | Smart Luxury
Why China is the Next Big Luxury Ski Destination
Skiers seeking adventures beyond the Alps and Rockies may soon have an unexpected new region to explore: China. Although it’s a land of towering peaks with an abundance of skiable terrain, this ...
New York Fashion Week Event Brings Together Leading Fashion Brands and Influencers
In a move that highlights the growing role of influencers at New York Fashion Week, a new industry event will bring together emerging fashion bloggers, brands and designers to inspire marketing ...
5 Luxurious Winter Essentials from Beauty Experts
With the first breezes of fall threatening to bring on the skin-drying gusts of winter, savvy beauty experts have already begun stockpiling essentials to fight chapped lips and wind-burned faces. ...
The Newest Faces of Luxury Brands Aren’t on the Red Carpet. They’re on Instagram.
When Marc Jacobs needed fresh faces for its Fall 2014 campaign, the forward-thinking fashion brand didn’t look to modeling agencies. Instead, it took to Instagram, calling on fans of its slouchy...
Industry Leaders Headline 2015 Luxury Interactive Summit in New York
Creative leaders in the fashion, hospitality and lifestyle industries will speak at Luxury Interactive, a three-day eCommerce and digital marketing event taking place October 13-15 in New York.&...
Where to Detox This Summer: Croatia’s New Yoga Retreats
If your mind wanders to waterfalls, forests and sandy beaches during during Savasana pose, Croatia may be a daydream come true. Adriatic Luxury Journeys, a boutique tour operator specializing in ...
Adriatic Luxury Journeys Announces Romantic Travel Packages for 2015
This year, forget Paris. For a romantic retreat with a touch of adventure, Adriatic Luxury Journeys, the leading global travel provider for small-group and private guided tours to the Adriatic ...
Luxurious Alternatives to Five-Star Hotels
For luxury-minded travelers who crave authenticity without sacrificing service, a new twist on the shared economy combines the localized approach of AirBnB with the red-carpet reliability of a five-...
Summering in Park City: Adventures Outside The Hamptons
The Hamptons may indisputably be the Summering capital of the jetsetting elite, but adventurers seeking a new scene will find a lively social calendar in an unlikely ...
About Tracie Heffernan
Founder of Smart Luxury (www.smartluxurymarketing.com), an editorial marketing firm for small businesses and entrepreneurs. I write about luxury adventure travel, hospitality, real estate and emerging brands in tech and fashion. My articles have appeared in Bisous Magazine, 25A, Park City Magazine, Ski Racing and the Luxury Travel Magazine.