Park & Bond will be the Gilt Groupe's full-price men's retail website that will launch in late summer this year. The upscale fashion portal for men will feature 80 luxury brands and cover multiple categories. The premise of the nomenclature is classic, timeless, hip and contemporary.
The city roadways, Park Avenue and Bond Street, are two of Manhattan's most geographically recognizable avenues and streets, respectively, associated with power and glamour in NYC. The luxury online haberdasher will feature wardrobe essentials for all occasions for fashionable gentlemen. Alexander McQueen, Isaia, Etro, Paul Smith, N. Hoolywood, A.P.C., Neil Barrett, Thomas Pink, Todd Snyder, Vince, Theory, Common Projects, Brooks Brothers, and Florsheim by Duckie Brown are but a few of the 80 brands represented at Park & Bond.
"Today's man does not dress in one brand from head to toe. He picks his favorite pieces and assembles a look that represents him. Park & Bond will encourage and enable customers to easily do just that," said Brooke Cundiff, director of merchandising at Park & Bond. According to GM at Gilt Groupe John Auebach, moving into the full-price retail space is the natural step on the heels of the success of the Gilt Man.
"Men shop differently than women, and Park & Bond is designed with their needs in mind. Men are increasingly taking charge of their own wardrobe decisions and we aim to give them the tools to continue that trend — to outfit themselves without going shopping," said John Auebach.
The Gilt Groupe is an online shopping destination that offers group members special access to merchandise and experiences every day, mostly at lower than market prices. The company sells fashion for women, men and children, home decor, hotels and global travel experiences. For more information, visit Gilt.com.