Global luxury fitness brand Hard Candy Fitness will officially acknowledge its new Moscow location with a grand-opening event in early August. Madonna, a business partner in the global health club with New Evolution Ventures, will attend the event and perform with dancers from her MDNA Tour.
"Moscow is one of my favorite cities and my dancers and I are looking forward to celebrating at this beautiful club's official August 6th opening," said Madonna, in a prepared statement regarding the upcoming festivities.
The Hard Candy Fitness Moscow, which opened in December 2011, is a popular health club in Red Square. The high-tech health facility has more than 37,000 square feet of space for fitness and related amenities fitting a high-end club.
"The official opening of Hard Candy Fitness Moscow not only enhances the brand's global presence but solidifies our standard for excellence, innovation and distinction in the international fitness market," said Mark Mastrov, chairman of New Evolution Ventures. "We're honored to have her attend our official grand opening event."
Nicole Winhoffer, Madonna’s personal trainer, will be among the VIP guests in attendance. Madonna is the creator of the Hard Candy Fitness brand. She plays a pivotal role in the designing the facilities. Business partner New Evolution Ventures is the world’s leading expert in fitness club development and operations. The firm, which was founded in 2008, has operations and investments in more than 30 countries worldwide in more than 800 health clubs.
The Hard Candy Fitness brand has plans to open another club in Russia with a location in St. Petersburg. A club will open this summer in South America in Santiago, Chile. For more information, visit HardCandyFitness.com.
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Michael Surguladze commented on July 17, 2012
Where luxury and fitness meet with a twist of celebrity endorsement
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