Luxury skincare brand TwinLuxe recently introduced its first product designed for use by both men and women, its Anti-Aging SPF Moisturizer. The new protective lotion literally redefines the burgeoning company’s position within the skincare industry.

The manufacturer of deluxe skincare and grooming goods opted to develop its first unisex product based upon feedback it received from its male consumer demographic. “Many of our male customers have told us that their wives and girlfriends enjoy using the TwinLuxe skin care they’ve purchased, so it only made sense for us to develop a new product marketed for both women and men,” said the brand's co-founder, Anthony Tsai, in a prepared statement regarding the new product. “The end result is the TwinLuxe Anti-Aging SPF Moisturizer, which we are extremely thrilled to launch, [as] our first entry into the women’s beauty market.”