Home FashionHealth & Beauty   Brad Pitt Whispers Sweet Nothings for Chanel No. 5
RSS
article by
Assistant Travel Editor | JustLuxe

Brad Pitt Whispers Sweet Nothings for Chanel No. 5

Oct. 10th, 2012 | Comments 2 | Make a Comment   
Brad Pitt and Joe Wright
Photo Credit: Sam Taylor-Wood for CHANEL
When a woman buys a luxury perfume, more than likely, she is doing so in order to get noticed. Chanel No. 5 is a fragrance that has turned heads for over 90 years, using the most beautiful celebrity women in campaigns to demonstrate the bottle's attracting abilities. Now Andrea d’Avack, president of Chanel Fragrance & Beauty, is changing it up. What better way to show the aphrodisiac-like qualities of the scent than to show People Magazine's "Sexiest Man Alive" in 1995 and 2000, Brad Pitt, going weak at the knees when he gets a whiff?

The commercial, set to release globally October 15, was directed by Joe Wright. Wright is a Chanel commercial veteran and director of the upcoming film adaptation of Anna Karenina starring Kiera Knightly. WWD quotes that industry insiders estimate a whopping $10 million being spent on the U.S. campaign. And that isn't even including the seven million that is predicted was spent on Pitt’s indispensable services. Forbes listed Chanel No. 5 as one of the top five most popular fragrances sold in the U.S. though, so the price of the campaign is probably just spare change to the label.Photo Courtesy of Chanel

D’Avack hopes to “make people think in a completely different way about No.5,” and what better way to do that than to include a fetching male celebrity’s infatuation with the woman's fragrance? The eau de parfum starts from around $80, but can you really put a price on smelling desirable to Brad Pitt? Photo Courtesy of Chanel
Read More on Chanel.com
You might like : Beauty News
related articles
around the web
Write a Story/Review about Fragrance

Post a Comment

 
2 Comments on this Article

VietnamLuxe commented on October 13, 2012

Brad Pitt is very handsome men for every women in the world, love him like crazy

Reply    Report this Comment

vision20 commented on October 11, 2012

Silly marketing campaign.

Reply    Report this Comment