Photo Courtesy of Afrella
The path to a self-started label was similar for television personality Li Jing, who not only had to make sure she looked good everyday as a star, but also had to constantly recommend skin care to fans of her show. She started her own label, J Plus in 2009 and built its foundation on the incorporation of natural ingredients.
"The strongest feature is the founder who creates this label. Usually, they attract consumers with good prices and, most importantly, their reputations," beauty products analyst Zhang Yi told China Daily. And it’s not just that consumers have heard the name and trust the brand, with Asia having such an especially flooded market of skin care, beauty brands and cosmetics, brands that don’t work as promised won’t survive.