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Global Beauty Spotlight: Amarte's President Explains Innovative East Meets West Skin Care

When it comes to beauty products, Asia is far ahead of the game—discovering new technologies, ingredients and innovations long before other parts of the world. Everything from BB creams to eyelash extensions, Asia, and Korea especially, is responsible for introducing some of the biggest beauty crazes over the past few years. And when searching for upcoming trends in skin care, Korea is one of the best places to look.

Amarte, one of the leaders in luxury Korean skin care, is trying to bridge the gap between Seoul and the US in a perfect “East meets West” synergy. With a deep understanding of ancient Eastern beauty philosophies and Western dermatological aesthetics, Amarte products are designed to bring clarity, brilliance and beauty to every woman’s complexion. Formulated with unique ingredients and advanced technologies, Amarte’s multistep ritual cleanses, hydrates, rejuvenates and protects to reveal youthful, radiant skin.

We sat down with specialist Dr. Craig Kraffert—board-certified dermatologist, founder of DermaStore, owner of Redding Derm (the largest dermalogical practice in Northern California) and President of Amarte—to ask about his take on Asian beauty products.

Kimberly Fisher Boone

Kimberly Fisher is a Freelance Writer and On Camera Host based in New York City. Kimberly's work has appeared in over 38 publications including Huffington Post, JustLuxe, Luxe Beat Magazine, Ocean View Magazine, Pursuitist, Sherman's Travel, Sunset Magazine, Travels.com and USAToday. Her travels has taken her to sipping champagne cliffside in Portofino, shark feeding in Tahiti, yacht racin...(Read More)

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