Aug. 30th, 2014

Fendi's New Furiosa Fragrance Channels the Animal Spirit of the Italian House


Fendi might be known for their fur and the Karlito key chain, but this fall they’re coming out with a ferocious new fragrance that captures the edge, seductiveness and animal spirit of the Italian house. The new perfume, appropriately named Fendi Furiosa (meaning furious in Italian), is meant to evoke “a tribute to sensual beauty. A symbol of a wild and powerful femininity.” The campaign video and images feature Polish model Kasia Smutniak walking through her home, turning everything she touches into a wild, glowing print. With a rock ‘n’ roll soundtrack and enough high powered fans to make her look like she’s in her own music video, the campaign is rough around the edges in a perfect blend of grit and high fashion.

Fendi Furiosa

The bottle design was created by Delfina Delettrez, a jewelry designer and a fourth generation Fendi heiress, who intentionally left the architectural designs of the print ambiguous—leaving this idea of wildness or animalistic tendencies open to interpretation. Perfumer François Demachy concocted the golden fragrance, with olfactory notes of pink pepper from the French island Réunion and Calabrian bergamot at the top, a heart of gardenia flowers, Egyptian jasmine, and matthiola incana and base notes of Somali incense, guayacan from Paraguay and amber.

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