This specific White Album cover has collectors and industry insiders equally piqued due to its rarity. It is one of 24 copies that were made as promotional items to celebrate the album's release, and were gifted out to top Capitol Records executives in 1968. Included is a handwritten letter from Clifford J. Yamasaki of Let It Be Records, dated April 2, 1989, that explains the cover's origins and how he came to own it in 1970. It also comes with an original poster, four individual photos, and a set of two EX 7 records (which isn't original to the album but the auction house thought the winning bidder may like the accompanying music).
“The White Album appears as a direct result of our April auction, which set a new world record when a signed copy of Sgt. Pepper’s Lonely Hearts Club Band sold for $290,500,” said Garry Shrum, director of music memorabilia at Heritage. “The August auction’s selection of Beatles albums and autographs are some of the rarest and most important specimens I've worked with in my career.”
Two dual-record sets of LP stereo acetate records for the unreleased Best of the Beatles album is also expected to sell for more than $20,000. One of two known sets to exist (the other in mono), this lot is dated June 2, 1964 and wasn't released because Capitol Records couldn't legally use songs owned by Vee-Jay hits (the company didn't lose the rights until October of that year) — though why Capitol didn't know that prior to printing is a mystery. The sets come with a Letter of Authenticity handwritten by Yamasaki, dated February 1, 1990.
Other items included in the Beatles auction include a one-off hand-painted concert poster for a show in Wales that occurred January 24, 1963. It is expected to sell for more than $5,000. Additionally, the first LP release of Please Please Me, a UK-stereo-version of the first 300 pressed by Black and Gold Parlophone label, is expected to sell for over $5,000.