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Match Your Parmigiani Vitesse Timepiece to Your Bugatti Roadster

Photo Courtesy of Parmigiani Fleurier

Some may find the correlation dubious, but the fact of the matter is that a luxury car needs to have a watch to go with it. It simply must. Thatís whatís driven Lamborghini to team up with Blancpain, Aston Martin with Jaeger-LeCoultre, McLaren with TAG Heuer, and Ferrari with an endless string of timekeepers from Girard-Perregaux to Hublot. Bugattiís watchmaker of choice, however, is Parmigiani Fleurier, and this is the latest result of their collaboration.

Following the Type 370 watch, with its innovative sideways-mounted manual mechanism and the dashboard-mounted pocket watch for the Galibier concept, Parmigiani and Bugatti have teamed up again on the Vitesse timepiece pictured here.

The innovative wristwatch takes its name and inspiration from the Bugatti Veyron Grand Sport Vitesse, the ultimate version of the Veyron to date that combines the open-top body-style of the Grand Sport roadster with the more powerful engine of the Super Sport. In other words, itís quite the act to follow, but Parmigiani looks to be up for the task.

Like the Type 370, the face is canted at 90 degrees for easy reading without taking oneís hands off the wheel Ė an essential attribute in a car capable of speeds in excess of 250 miles per hour. Powered by Parmigianiís manufacture†40-jewel double-pinion PF372 movement, the Vitesse watch has an impressive 10-day power reserve.

With a Hermes alligator strap, the timepiece is encased in titanium with a Texalium dial made of fiberglass with a thin coating of aluminum, available in either white or orange and complimented by a blue or orange lapis-lazuli crown. Of course ďavailableĒ is a relative term, with quantities extremely limited and pricing sure to reflect the automobile it is made to emulate.

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Noah Joseph

Noah Joseph is an experienced automotive journalist and lifestyle writer whose words have been published in print and online media around the world, from CarBuzz and to SwissMade Magazine and The New York Times. A military reservist and former public affairs consultant, Noah has earned certification on numerous classes of motor vehicle on both sides of the Atlantic, regularly report...(Read More)

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