Audi Reports Monthly Record Sales for 19 Consecutive Months

Photo Courtesy of Audi USA
Audi’s premium vehicles represented more than 30 percent of the 11,707 new vehicles it sold for the month of July in the U.S. market. The luxury automaker’s sales are up 28 percent over July 2011. Nineteen consecutive months of record-setting sales have been recorded to date, and the firm is on pace to set a year-to-date-record for sales in 2012.

Sales of premium-category vehicles, Audi’s A6, A7, A8, and Q7 models increased by 20 percent compared to sales in July 2011. The Audi A6 showed the biggest gains with a 66.8-percent increase for the month and a year to date improvement of 123.8 percent.

“Audi models exude emotion and innovation, and consumers are responding,” said Mark Del Rosso, COO, Audi of America. “A record July [sales] kicks off a second half that will see the brand gain even more sales momentum.”

Four models, the A3, the A4, the A5, and the A6, have increased year-over-year sales by 20 percent or more. The A4 and A5 models at 51.7 percent and 31.9 percent, respectively, followed the A6 for lines showing the most significant upwardly movement. The good news is plentiful at Audi of America in 2012, as sales of 3,136 pre-owned vehicles in July was the second best July despite the reduced inventory of available models for the Audi Certified program.

The establishment of sales records for the U.S. sets well with the firm’s plans to spend $15.8 billion on new products and technologies from 2012 through 2016. For more information, visit

James Rothaar

As an independent contractor, James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and a freelance writer. James Rothaar has an MBA degree...(Read More)

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