Photo Courtesy of Salon Week
Youíve heard about Restaurant Week
but for the first time ever, Bostonís best hair stylists are teaming up for a weeklong celebration of tresses. Starting April 1 and running through April 8, Salon Week will feature 20-plus salons offering 50 percent off their regular services. We recently spoke with founder Marc Harris to discuss how he came up with the concept and his hopes to take Salon Week nationwide next year.
Tell me about Salon Week and how the idea came about for it.
I have been in the salon industry for quite a few years and I was looking at opportunities for premium salons to market their brands during difficult times. A lot of salons have moved away from daily deals completely. I was out one night during Restaurant Week in Boston and talked to the maitre dí about the idea behind Restaurant Week. I knew we could do something similar where salons could band together and do something collectively. Itís about offering something great to existing consumers while exposing the brand to new consumers.
Is there a fee for salons to participate?
Yes, it is $699, which is a one-time fee. It is designed to create a level playing field for all salons. All of the marketing is intended to drive the consumer to one website with unlimited opportunities available for both the salon and consumer. For example, a salon can customize their offerings based on a consumerís request like offering a package that contains Keratin straightening and hair extensions.
What services will be offered at each location?
Throughout the week, each participating salon will offer a minimum of three services, but the salons can customize packages as well. You can get everything from cuts, blow-outs and styles, to amazing colors and highlights.
Salon Week is being held next week just in Boston, but is expanding to New York and other cities in the fall.
The key to Salon Week is for it to be what we want it to be in Boston and attract new clients who want to stay with the particular salon they visited. Itís an opportunity for salons to look at the clientele coming in for just one service and expose them to different services.
For more information, visit SalonWeek.com