As current travel trends have begun to show, today’s hotel guests want to authentically connect with the cities they are visiting. In an effort to meet those demands, the newly renovated and rebranded Boxer hotel in Boston has opened with a very distinct local feel. Previously The Bulfinch Hotel, the boutique property found its new identity in May after Hersha Hospitality Trust of Philadelphia investors poured in $3 million into the property.
Dating back to 1904, The Boxer’s historic Flatiron Building rests on Bulfinch Triangle. While the nine-story, 80-room hotel has received a facelift, it still maintains a classic and vintage feel. Behind the front desk, an old-time room key rack sits underneath a circa 1860 map of Boston on the lobby ceiling. Urban industrial chic décor outfits the slate-blue guestrooms which include tufted bed frames, open frame wardrobes and industrial-era accordion lamps.
All rooms come with modern amenities like Calcutta marble top bathrooms, iHome, Keurig coffee maker and complimentary Wi-Fi. Matching its new look, its new prices have ventured from $99-$299 to $149-$409 per night. The rebranding came at a time when Boston’s market was also seeing an increase in hotel rates and thus allows The Boxer to remain a competitive hotel.
Finch, formerly Flat Iron Tapas Bar, serves simple, modern American fare and tasty treats delivered fresh daily from a North End bakery. Local favorites like lobster mac n’ cheese and classic New England chowder will be available on the menu. Inside, large communal farmhouse tables and vintage-inspired barrel back bar stools stand on a weathered wood floor.
Hersha’s properties are scattered throughout the country with 64 hotels and eight branded properties in Massachusetts. The Boxer joins family as part of Hersha Hospitality Management’s Independent Collection. These seven boutique hotels are located in New York, Washington, Philadelphia, and Boston; each emphasizes the culture, dining, and landmarks of the neighborhoods they sit in. The rebranding process began in April with new stationery, new signs, updates to the website and informing vendors of the change.