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SVP Richard Marnell Discusses What Is Making The New Viking Ocean Cruise Experience Unique

Because Richard Marnell is Viking Cruise's Senior Vice President of Marketing for North America, he has been charged with helping make Viking River Cruises a household name, by creating a deeper, more active awareness of the existence and benefits of river cruising, an important mode of experiential travel.

Marnell has been with Viking since February 2007 as Senior Vice President of Viking River Cruises North American marketing. For the past seven years, he’s leveraged over $400 million to raise customer awareness of the Viking brand and river cruising industry. He has often discussed Viking River’s laser focus on small-vessel cruising and how such an experience enhances a deeper cultural understanding of the destinations because those voyagers on Viking River Cruises can stay longer in the destinations, learning about the culture. With this major awareness, the brand is now ushering in a new era of ocean cruising, taking lessons learned in river cruising to the oceans. The maiden voyage of their first of three ocean cruise ships, the Viking Star, will set sail in spring of 2015.

We recently interviewed Marnell recently and he discussed this new bandwidth, and what this means for future travelers.

Susan Kime

Susan Kime's career combines publishing, journalism and editing. She was the Destination Club/Fractional Update Editor for Elite Traveler, and senior club news correspondent for The Robb Report's Vacation Homes. Her work has been published in Stratos, Luxury Living, European CEO, The London Telegraph, Caviar Affair, ARDA Developments, and Luxist/AOL. She was the Editor-in-Chief of Travel Conno...(Read More)

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