Oct. 29th, 2012

Dior Flagship Reopens its Doors on Rodeo Drive

Beverly Hills Dior
Photo Courtesy of Richard Cadan
After extensive renovations, Beverly Hills Dior reopened October 25th, revealing its designed interior, inspired by the Parisian international flagship of Dior to the Los Angeles public. It was designed by world-famous luxury retail architect Peter Marino, who has also worked extensively with Chanel and Louis Vuitton. The boutique is 5,000 square feet of luxury, in keeping with the French label’s celebrated habit of combining “18th century details” and “modern elegance” at the ritzy location of Rodeo drive.

The location includes a first floor with five rooms displaying the complete collection of Dior products, including handbags encased in glass. After all, you wouldn’t want strangers fondling your future purse. In addition to protecting your potential purchases, the upstairs features an alluring seating area and custom fireplace, as well as a ready-to-wear salon. There is also a secret in-between floor that serves as a VIP salon used for private appointments.

Throughout the boutique, there are works of Dior commissioned art disguised as seating contrivances and other household furnishings. For instance, there is a loveseat made from welded-together half dollars by Johnny Swing. It probably won’t be very comfortable, but it makes up for that in personality and shine. There is also a mirror installed on the ceiling of the handbag area by Rob Wynne, presumably for further protection of those precious accessories.
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Eric Rosen
Eric Rosen lives in Los Angeles and writes about food, wine, travel and adventure... usually in some combination of the four. He regularly contributes to Los Angeles...

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