By far the trendiest place to shop in Los Angeles is Robertson Boulevard. Adjacent to the famous Melrose Avenue, Roberston is a prime spot to shop both well known designers and smaller boutiques. In fact, some are calling it the "New Melrose." Many celebrities shop this tree-lined stretch of West Hollywood and Beverly Hills, and it's easy to see why. As of late plenty of posh boutiques have popped up all over the place as well as cafes and restaurants. Popular places to have lunch while shopping include Ivy, Cuvee, Michel Richard Patisserie for dessert or the vegetarian-friendly Newspaper Cafe. Shopping includes Kate Spade, Kitson, Madison, Chanel, Lisa Kline, Curve, Vionnet, Alice & Olivia and more.