Dior Homme has announced yet another retail store opening, this time in Miami, and with an artistic twist. In anticipation of the December opening, Dior Homme commissioned Bruce Weber, photographer and filmmaker extraordinaire to produce a film, entitled “Can I Make the Music Fly.” The piece, displaying the musical and dancing talents of Sergei Polunin, Charlie Siem, Mason Buccheri, and Claudius Agrippa, will play as a permanent fixture within the boutique.
The film was produced in order to add an artistic and tactile aspect to the store, something unique to the store in Miami, Weber’s home town. Although “Can I Make the Music Fly” is set in New York City, and stars artists from around the world, it was revealed during Miami’s Art Basel, an art exhibition and week of appreciation for the arts, so it is sure to become a part of Miami’s art history.
In keeping with the Dior label’s elevation of the sophisticated, Kris Van Assche, Dior Homme Creative Director, combined distinct and contemporary architecture with an innate emphasis on the luxurious nature of the merchandise inside the Miami location. The store will feature the usual, ready-to-wear jewelry and fragrances that are available at most Dior locations.