News & Trends: Nikki Beach is celebrating like it's 1997! A dozen years later and the Nikki Beach beach-parties are bigger and better than ever. The hearty partying at the beach is happening every Friday and Saturday from 4 p.m. to 7 p.m. all summer long at its flagship location in Miami Beach-One Ocean Drive. The first drink is on the house, as Nikki Beach is serving up happy-hours cocktails to celebrate being named number one on the Travel Channel's World's Sexiest Beach Bars TV show.

Guests attending one of the Nikki Beach summer-long soirees also receive a Nikki VIP Gold Card, which is worth $250 at Nikki Beach locations worldwide. In 1997, Nikki Beach introduced the ultimate beach club concept by bringing dining, fashion, music, and entertainment together.

The concept has transcended Nikki Beach to a global luxury lifestyle company that includes a clothing line, Nikki Beach Lifestyle, a sponsor of special events, a VIP membership club, and signature "beachy" locations around the world. A favorite pick of the Travel Channel, the Turks & Caicos resort was name number two on TC's 21 Hottest Caribbean Escapes.

Nikki Beach has beach-party resorts in 11 cities in eight different countries. There are plans in place to build three more resorts in 2010. For more information on all locations, visit NikkiBeach.com.

For JustLuxe James Rothaar