As it updates its classic luxury, part of the changes include a new website, blog and a refreshed marquee. With cleaner lines and a fresher execution, the marquee shows up throughout the property like specially commissioned ironwork screens showcased in the redesign of the lobby.
Knowing that words play an important part to their story, the team focused heavily on new brand language for their website, social pages and menus. An updated website is now available for users to easily browse through and offers state-of-the-art digital capabilities along with unique features like a series of short documentary films about The Rittenhouse.
Created by filmmaker Debra Scherer of The Little Squares, the three-part documentary centers on the hotel’s sense of place, taste and style. A Sense of Place discusses Philly from the hotel’s point of view and their sense of hospitality and luxury within the city. The second video, A Sense of Taste, focuses on property’s innovative dining creations and top-notch beverage offerings while highlighting classic and new culinary interpretations from Executive Chef Jon Cichon. In A Sense of Style debuting in 2014, viewers will get to see the final transformation of the hotel.