In a new collaboration, Sofitel Luxury Hotels has announced that designer Karl Lagerfeld will create the emblem of the new Sofitel So Singapore. Each Sofitel So hotel has its own unique style, reflected in the signature design and can be found in various amenities available to guests during their stay. “I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance," said Robert Gaymer-Jones, CEO of Sofitel Luxury. "His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept."
