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V Magazine's Fashion Film Tokyo Lost & Found is Inspired by Japanese Horror

Jul. 1st, 2014 | Comments 0 | Make a Comment   

Very rarely does a fashion film come along that has the right to actually be called a film—and we’re not talking about the absence of famous names or video length. Some, like Proenza Schouler’s latest work with Dazed magazine, lend themselves to great cinematography, a compelling storyline and an excellent showcase of fashion. Others look like they were created with Instagram filters, and seemingly have no story to tell—which often translates to the collection. But V Magazine just put together a film that gives their audience tingles—and it has nothing to do with the excellent outfits. Inspired by Japanese horror films, the video, titled Tokyo Lost and Found, plays on the idea of doppelgängers—well-dressed doppelgängers—lurking through the labyrinth of Tokyo.

Dressed in Lanvin and Tom Ford, model Jun follows her doppelgänger through streets, the underground and even quiet cemeteries. Haunting music plays in the background while dark, mesmerizing eyes, almost hidden by a perfect black fringe, search the city for the monstrous impersonator. Directed by Trevor Undi and styled by Takafumi Kawasaki, the video ends on an unsettling note, the two staring each other down on the Yamanote line before fading to black.

V Magazine Tokyo Lost and Found
V Magazine Tokyo Lost and Found
V Magazine Tokyo Lost and Found
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