Photo Courtesy of Burberry
Fashion and technology combined to help kick-off the opening of the new Burberry flagship store in Chicago at the end of last month. Located in downtown Chicago, the event marked the opening of the Burberry brand’s second largest store in North America. The opening featured a burst of creative energies, from the immersive digital experience of “rain sounds” that filled the space to the Art of the Trench, which showcased Chicagoans wearing the iconic trench coat. The social platform invites users from all over the world to submit personal trench portraits. The website, which launched in 2009 has now become a Tumblr.