Jul. 25th, 2012

Watch The 2012 Olympics From One of London's Coolest Pop-up Venues

Courtesy of The Fringe 2012
With the countdown on for the London Olympics, revelers are looking for the suavest places to celebrate the Games. The Fringe 2012 is going to be top of the list for many. The exclusive pop-up private members’ club, which is due to open on July 20, will be set in a stunning four-story, mid-19th Century Victorian warehouse, just a 100 meter walk from the Olympic Park.

The Fringe 2012 is set on the river, overlooking the main Olympic Stadium in east London, offering those who attend an exclusive place to take in all of the action. The one-of-a-kind venue will operate throughout the Olympic and Paralympic Games until September 9. The top two floors are available for private bookings and events. The top floor Penthouse offers a private terrace and concierge service making it an ideal flexible, entertaining space.

Bespoke event caterers are on board to deliver the very best in customized food and drink. Prices for the Private Suites start from ?15,000, which includes access to the club areas but excludes food and beverages. The Penthouse is ?50,000 per day and is all-inclusive of food and drinks. Individual tickets start from ?90 per day with the option of multiple day tickets and group bookings.

The Fringe 2012 will offer premium food, bar and cocktail lounges and LCD screens broadcasting the main Olympic events as well as their authentic East End street food markets from 9am until 2am. Renowned bar operators Sweet&Chilli will bring their unique brand of fine drinking with exquisite cocktails prepared by London's leading mixologists using locally sourced, organic ingredients. A spokesman said: “The space will be design-led, offering an eclectic mix of high-end, vintage and bespoke furniture, fittings and lighting.

“Bespoke pieces from stunning French design house Baccarat will outfit The Fringe 2012 penthouse with their famed Philippe Stark crystal chandeliers while Swiss furniture designer Vitra will have select pieces found throughout the venue.” Select artist exhibitions will also take over some of the private rooms and suites, including works by renowned artist Tim Flach, who will be showing his Equus collection as well as Charlotte Cory who will showcase her limited edition ‘Olympic’ Victorian photographic prints.

The venue is authentically East End but encompasses modern London, embracing international culture and design. For those eager to avoid the crowds and arrive in comfort and style, private transport boats are available throughout the day. Departure points include the center points of London, which go directly to The Fringe 2012 private pontoon, a 45-minute congestion-free ride.

Tickets are available at TheFringe2012.com.
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Carol Driver
A journalist with more than 12 years' experience writing, subbing and editing at national and regional publications and websites in the UK.

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