A shopping spree in the Serrano neighborhood is the privilege of a fortunate few, ideal for those looking to give themselves a truly special treat. Even if you have no intention of buying, it is well worth visiting Serrano to look, compare, learn, enjoy, or even...to envy.
The most luxurious boutiques are found in streets such as Serrano, Castelló, Goya, Velázquez, Jorge Juan, Príncipe de Vergara and Ortega y Gasset. Some of the most prestigious international brand names can be found between number 10 and 16. The prêt-a-porter of Italian firm Versace, with their usual sexy touch, the exclusive outlet of Hermès, with all the refinement and simplicity associated with the name. Then venture Dolce&Gabanna, have a 700 m2 painstakingly decorated shop full of sophistication and the most modern design. Right up the street you will find the Chanel boutique, where you can admire Karl Lagerfeld's "works of art," then wander to Louis Vuitton for a luggage set. Need some shoes? No worries with boutiques from Manolo and Jimmy Choo you are sure to have your pick.
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