Jul. 24th, 2012

Barneys NY Announces New Campaign With Unveiling of Madison Ave. Shoe Floor

Barneys New York
Leave it to Barneys New York to make a statement! The luxury brand unveiled its newly redesigned shoe floor this week at its Madison Avenue flagship and took the celebratory occasion to announce their support of marriage equality with the Perfect Pairs Campaign. For the first time, on the newly renovated Fifth Floor, men and women's designer shoes will be housed adjacent to each other unveiling a unique shopping, and mingling, experience.

The comprehensive 22,000 square foot space will house all designer shoes for men and women alongside a selection of luggage and travel accessories interspersed throughout. The comprehensive new department was built in collaboration with New York architecture firm Yabu Pushelberg and is designed in the spirit of Barney’s gallery aesthetic- with wide open spaces, Italian marble walls, and an abundance of natural lighting.

In a technological move forward, the new shoe floor will also include iPad stations throughout with access to Barneys.com and their luxury content site, The Window. This fall, Barneys will launch a number of designers exclusive to their new shoe floor including Narciso Rodriguez and Maiyet for women and Sergio Rossi, Alberto Moretti-Argango and Franceschetti for men. In addition to these exclusive designers, Barneys will also carry styles exclusive to its Madison Avenue flagship from its existing line-up of designers including Christian Louboutin shoes for men and Givenchy for women.

As part of the launch, Barneys has also created the Perfect Pairs Campaign supporting the Human Rights Campaign and its Americans for Marriage Equality Program. The marriage equality program fights discrimination against LGBT people and works on expanding marriage equality around the country. During its opening week through July 22, 10% of all sales from its new shoe floor will be donated to the HRC.

“The opening of our new fifth floor for shoes is another milestone in our multi-year plan to renovate our Madison Avenue flagship, which creates new cross connections between the women and men floors,” said Mark Lee, CEO of Barneys New York. “We are excited to unveil this luxurious new environment to our customers and shoe designers and are proud to support the HRC in the spirit of all variations of Perfect Pairs.”

Learn more at Barneys.com.
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Carolyn Hsu
Carolyn Hsu is the New York Correspondent for JustLuxe and has been beauty, fashion, and travel editor at The Daily Obsession and a freelance writer...

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