Photo Courtesy of George Eastman House
From 1950 to 1990, the Kodak company displayed what were described as “The World’s Largest Photographs,” on one of the balconies inside New York City’s Grand Central Terminal. Measuring 18 feet tall by 60 feet wide, these iconic photographs served both as advertisements and as a series of frozen moments— a type of window into which viewers could peek into an idealized rendering of American society. Familial structures, landscapes, and leisure activities were captured and expanded, broadening the vision of what it meant to be an American. Over the course of 40 years, 565 Coloramas were hung in Grand Central Terminal, and changed out every three weeks.