The HBO® Shop Celebrates Holidays with Winter-Inspired Interactive Display

Dec. 8th, 2009 | Comments 0 | Make a Comment   
New York City Shopping: In the spirit of play and winter, the HBO Shop has turned its window into a Giant Interactive Snow Globe. Employing cutting-edge motion tracking and live interactive video, the display is designed to attract and engage people passing on the sidewalk.

Featuring a wintery white landscape with pops of color and whimsical touches such as shoes walking across the snow, the display showcases merchandise from popular HBO shows including a chandelier made of recycled Tru Blood™ drink bottles, Sex and the City® after party foldable ballet flats and colorful t-shirts.

As six sensors detect passerby motion, a bit of snow begins to blow up into the window space, moved by an array of computer-controlled fans on the floor. While the person approaches closer to the window, more and more snowflakes blow up into the space creating a little blizzard in the window — culminating with the LED video screen clearing up to reveal a beautiful woodland scene.

Dedicated to developing innovative product lines, the HBO Shop has developed merchandise inspired by HBO award-winning programs such as True Blood®, Entourage® and Sex and the City®.
HBO Shop®
1100 Avenue of the Americas (42nd and 6th Avenue)
New York, New York 10036
212-512-SHOP
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Carolyn Hsu
Carolyn Hsu is the New York Correspondent for JustLuxe and has been beauty, fashion, and travel editor at The Daily Obsession and a freelance writer...

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