Rue du Faubourg Saint-Honoré includes some of the most exquisite houses of couture fashion. Including Hermes, Lanvin and Roger Vivier. Once you cross the rue Royale and pass Gucci, FBG becomes rue St. Honoré. Here you'll also find Colette, which is the trendiest boutique in Paris and an informal hipster gathering place. Although relatively narrow and nondescript Saint Honore is cited as being one of the most fashionable streets in the world thanks to the presence of virtually every major global fashion house. Like nearby Avenue Montaigne, the street is consistently dedicated throughout its length to high fashion stores and other exclusive establishments.